The Riveter Festival

Events and stuff.

The Riveter Festival had their first annual women-owned business festival in August 2021. I had the privilege of being on the committee and managing the social media. This experience was unique because the account wasn’t for a business, it was for promoting and marketing an event. I ran the account from April-August. In this time, I created content, raised awareness about the event, worked with micro influencers, handled promotions with the vendors (primarily giveaways), performed market research, and created marketing scopes.

The account had over 2,000 followers after the 5 months I worked on it, and I was able to work with a dozen influencers. I loved being able to build the account up from scratch and to have helped plan such an amazing event. In addition to the social media, I also helped with the PR and press. The festival ended up having over 800 attendees, it was covered by 4/5 local news channels, and we had over 75 women-owned businesses involved. Check them out at @riveterfestival